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72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how appealing your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
89% Of Clients Prefer To Read Reviews On Their Cell Phones
Be it via an app or a mobile web browser, people prefer to read reviews on their phones.
Source: Statista
60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and score statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
More Than Half Of Shoppers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat clients fairly typically prosper, review websites help make sure of that.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Definitely Post A Review
More than a 35% would submit a review to inform others about their consumer encounter and 24% would probably direct their review to the company itself.
Over a 26% would be willing to give a review to help other individuals with their choice making process.
Source: Podium
Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to client review statistics, a whopping 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews first.
Source: Statista
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have excellent and good scores. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
15% Of People Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible consumers won't even think about doing business with a business they can't find opinions about.
Source: Statuslabs
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated material has an indisputable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Given that the vast majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83 Percent Of Clients Do Not Trust Advertising
The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to focus on consumers' suggestions online.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general appeal of a site can only go so far when it pertains to trust.
Source: Review Trackers
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out many more reviews to get an idea of how the business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal