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More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15 Percent Of Users Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective clients will not even consider working with a business they can't discover opinions about.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews Across The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and rating statistics show individuals value the opinion of peers more than any other content.
Source: Collective Bias
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a physician or a lawyer.
Younger people (age 18-35) are even more inclined to employ an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.
Source: Review Trackers
70 Percent Of Customers Prefer To Learn About A Business Through Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
89% Of Consumers Review A Companies Feedback To Reviews
Not only do many shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Because They Desire To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Check Out Review Sites.
Users come because they have already formed a purchase decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the enormous impact user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.
Although we now know why consumer reviews are so effective, many businesses obviously don't.
Source: LsaInsider
95% Of Dissatisfied Consumers Will Return To A Company If A Business Makes An Effort To Solve Problems Rapidly And Efficiently
Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Many Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating actually helps your overall rating.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center