Most Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing preferences.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Over Half Of People Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your consumers develops trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those asked, 80% of customers did leave a review. Overall, businesses have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the general popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Usually, 142 million customers visit Yelp every month. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal