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A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. However, they realize the huge effect user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
86 Percent Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other customers, you quickly select one that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and score data reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
83% Of All Young People Were Invited To Submit A Review Recently
Of those invited, 80% of clients did leave a review. Overall, companies have asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
89% Of Consumers Like To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, people today choose to read reviews on their mobile phones.
Source: Statista
Online Product Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
Reviews have a massive impact on their decision when consumers have to select a solution provider.
Source: DemandGenReport