61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall two-thirds of companies have excellent and awesome rankings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Many Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your customers develops trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Considering that the large majority of customers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to consumer review statistics, a whopping 19 percent of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

70% Of Consumers Prefer To Find Out About A Business Via Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You