15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of prospective clients won't even think about doing business with a company they can't find opinions about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Almost a third of consumers say written reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally two thirds of businesses have excellent and awesome ratings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Clients Could Spend 31% More With A Business That Has Great Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

Buyers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made quickly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a legal representative or a physician.

Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There is no other way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and ranking data show people value the opinion of peers more than any other material.

Source: Collective Bias

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal