53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still require customer reviews. There's no way around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

95% Of Unhappy Customers Will Return To A Business If A Company Manages To Solve Issues Rapidly And Effectively

Clients don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.

Source: RevLocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation doesn't impact just the clients. Potential employees also take a look at ratings and take a look at reviews.

Source: Deloitte

89% Of Individuals Want To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, most people prefer to read reviews on their phones.

Source: Statista

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When customers have to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat customers well generally prosper, review websites help make sure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista