64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Over Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of lots of that illustrate the value of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your customers delighted is more vital than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for companies with a perfect five star ranking.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

More Than Half Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Only 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to client review statistics, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads select to take notice of clients' suggestions online.

Source: Statuslabs

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an unassailable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Given that the huge bulk of customers read reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If A Company Handles Issues Rapidly And Effectively, 95% Of Unhappy Customers Will Go Back To A Business

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks