15% Of People Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15% of potential clients will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Keeping in touch with your consumers establishes trust. Even something like responding to their reviews and remarks can make them feel valued.

As you may anticipate, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

The Majority Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

Users Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews stay without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

70% Of Consumers Prefer To Find Out About A Business By Means Of Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

Google Represents 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Clients Review A Companies Reactions To Reviews

Not only do most shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

83% Of All Young Consumers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did leave a review. In general, companies have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp each month. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal