Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US consumers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would leave a review to advise others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Almost a third of consumers say composed reviews are the only feature that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a business's reputation does not affect just the consumers. Prospective team members also look at rankings and read reviews.

Source: Deloitte

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Normally, 142 million customers visit Yelp each month. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower score actually helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact use them.

Although we now know why client reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews usually carry the very same weight as guidance from family and friends.

Source: Brightlocal

More Than Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers pleased is more important than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for services with an ideal five star ranking.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra