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Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Since the huge majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
83% Of All Young Clients Were Invited To Leave A Review Recently
Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all customers to submit a review on their company.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out much more reviews to get a better idea of how business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics indicate a company's reputation does not impact just the consumers. Potential team members also take a look at scores and read reviews.
Source: Deloitte
Clients Could Spend 31% More With A Business That Has Excellent Reviews
Pay attention to this statistic. The more detailed other users describe your service or product, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.
Although we now know why consumer reviews are so effective, many businesses apparently don't.
Source: LsaInsider