53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of client reviews remain without a reply. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

Over Half Of Shoppers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings stats, we found out that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the prospective customers are searching for. Almost a third of customers say composed reviews are the only function that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers visit Yelp monthly. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of prospective clients will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

Online Product Reviews About A Product Can Increase Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to pay attention to consumers' suggestions online.

Source: Statuslabs

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an indisputable influence on customers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias