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63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
If They Were Asked, 77% Of Clients Would Most Likely Give A Review
More than a 35% would post a review to advise others about their client encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to post a review to help other people with their choice making process.
Source: Podium
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you manage to pick a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat customers fairly normally flourish, review sites help make sure of that.
Source: Statuslabs
More Than Half Of Customers Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use An Organisation
This stat is among numerous that highlight the significance of online rankings. Now that news of customer satisfaction travels this quick, keeping your clients pleased is more vital than ever.
57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked only for organizations with an ideal five star ranking.
Source: Brightlocal
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read much more reviews to get a clear view of how business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall two thirds of companies have exceptional and awesome scores. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
89% Of Shoppers Like To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile internet browser, people prefer to read reviews on their phones.
Source: Statista
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as advice from family and friends.
Source: Brightlocal