Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews remain without a reaction. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and rating stats show people value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Consumers Want To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, clients choose to read reviews on their phones.

Source: Statista

Reviews Shared On Twitter Can Grow Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Just 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of customers constantly rely on online reviews and never a purchase without reading reviews first.

Source: Statista

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

89% Of Consumers Browse A Companies Responses To Reviews

Not only do many individuals check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers have to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

USA Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online scores data, we learnt that a company requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra