64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well usually flourish, review websites help ensure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

98% Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings data, we learnt that a company requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as guidance from family and friends.

Source: Brightlocal

95% Of Disappointed Clients Will Return To A Company If A Business Deals With Problems Quickly And Effectively

Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies really make use of them.

Although we now understand why customer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone