88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a site can just presume when it comes to trust.

Source: Review Trackers

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your consumers develops trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

15% Of People Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of potential clients won't even think about working with a company they can't find opinions about.

Source: Statuslabs

90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When customers need to select a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

89% Of Customers Like To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, people today prefer to read reviews on their cell phones.

Source: Statista

83% Of Consumers Don't Rely On Advertising

The traditional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take notice of customers' recommendations online.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and score statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs