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61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally 2 out of 3 businesses have good and outstanding scores. Just 5% of companies have a score listed below three stars.
Source: Brightlocal
Over Half Of Customers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are surprisingly the more opinionated ones.
Source: Statista
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat customers honorably generally flourish, review websites help make certain of that.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When clients have to choose a service provider, reviews have a massive influence on their decision.
Source: DemandGenReport
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.
Source: Capterra
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of client reviews go on without a reaction. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers