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More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably normally succeed, review websites help make sure of that.
Source: Statuslabs
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and rating statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from adequate to improve your website's SERP ranking.
Looking at online rankings stats, we learnt that a company needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
More Than Half Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews
No matter how captivating your marketing is, you still need consumer reviews. There is no way around it. Clients are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Just 6% Of Customers Don't Rely On Customer Reviews At All
According to client review stats, a massive 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews first.
Source: Statista
15 Percent Of Clients Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15% of prospective consumers won't even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as recommendations from family and friends.
Source: Brightlocal