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74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from adequate to enhance your site's SERP ranking.
Taking a look at online rankings stats, we learnt that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall 2 out of 3 businesses have excellent and great ratings. Just 5% of businesses have a score below three stars.
Source: Brightlocal
Just 6% Of Customers Don't Rely On Customer Reviews At All
According to consumer review stats, a massive 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
USA Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.
Source: Statista
15% Of People Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of prospective clients won't even consider working with a company they can't find opinions about.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to choose a lawyer or a physician.
Young people (age 18-35) are much more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Most Best Selling Items Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider
When consumers need to choose a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
89% Of Customers Read A Businesses Feedback To Reviews
Not only do most consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
Online Item Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270 Percent
User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers