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More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Customers Choose To Learn About A Business Via Reviews And Articles, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
A Solitary Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
Google Represents 57.5% Of All Reviews Globally
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Customers Might Invest 31% More With A Business That Has Fantastic Reviews
Focus on this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review stats show us exactly just how much more.
Source: Martech Zone
People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Reviews Shared On Twitter Can Grow Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'really often'.
Source: Trust You
83% Of All Younger People Were Asked To Leave A Review Recently
Of those invited, 80% of customers did post a review. Overall, businesses have asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses really make use of them.
Although we now know why consumer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out client reviews, agree that it increases their buying confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista