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Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
30% Of Clients Feel Positive About A Company Which Answers Online Reviews
Staying connected with your consumers builds their trust. Even something like responding to their comments and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to spend more money with a company.
Source: Statuslabs
83 Percent Of Clients Don't Rely On Advertising
The conventional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to focus on customers' recommendations online.
Source: Statuslabs
USA Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
95% Of Unhappy Consumers Will Go Back To A Company If A Business Takes Care Of Problems Rapidly And Efficiently
Clients don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
89% Of Customers Read A Companies Feedback To Reviews
Not only do most shoppers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Just 6% Of Consumers Do Not Rely On Customer Reviews At All
According to customer review statistics, a massive 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Given that the vast bulk of consumers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most credible source of suggestions. Online reviews typically bring the very same weight as advice from family and friends.
Source: Brightlocal
82% Of Customers Visit Review Sites Because They Wish To Acquire An Item Or A Service And Wish To Get The Facts About Business Products And Services.
Review websites are locations that people go to get the truth about a item, business or service . Users come due to the fact that they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
Reviews Published On Twitter Can Increase Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and ranking data reveal people value the opinion of peers more than any other content.
Source: Collective Bias