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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Most Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall score.
According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal
60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and rating stats show individuals value the opinion of peers more than any other content.
Source: Collective Bias
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
The Majority Of Shoppers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.
Source: RevLocal
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers