63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a site can just go so far.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a company's reputation doesn't affect simply the consumers. Prospective team members also look at scores and take a look at reviews.

Source: Deloitte

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select an attorney or a doctor.

Younger people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more authentic which is what the potential consumers are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

Google Represents 57.5% Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo