63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can only presume when it pertains to trust.

Source: Review Trackers

People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still need client reviews. There's no way around it. Clients are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

77% Of Clients Would Certainly Submit A Review If They Were Asked

More than a 35% would do it to advise others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp monthly. If you have not claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

89% Of Clients Read A Businesses Feedback To Reviews

Not only do many shoppers check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really use them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Google Represents 57.5 Percent Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Consumers Want To Read Reviews On Their Mobile Devices

Be it via an app or a mobile web browser, people prefer to read reviews on their smart phones.

Source: Statista

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of potential consumers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs