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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
98% Of Yelp's Visitors Bought From A Business They Discovered On The Site
Usually, 142 million consumers check out Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our buying preferences.
According to social reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that four out of five users are most likely to trust a local business.
Source: RevLocal
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.
Although we now understand why client reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
A Solitary Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% boost.
Source: RevLocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Considering that the vast majority of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15% Of People Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of prospective clients will not even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying decisions are made rapidly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal