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70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as advice from loved ones.
Source: Brightlocal
90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.
Source: Review Trackers
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Positive Reviews Encourage 68% Of Customers To Use A Local Business
Since the large majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
83 Percent Of Consumers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to pay attention to clients' recommendations online.
Source: Statuslabs
Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
If They Were Asked, 77% Of Consumers Would Post A Review
More than a 35% would do it to notify others about their customer experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to post a review to assist other individuals with their choice making process.
Source: Podium
Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All
According to customer review statistics, a whopping 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista