61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have exceptional and good rankings. Only 5% of businesses have a score below three stars.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most credible source of recommendations. Online reviews generally bring the very same weight as advice from friends and family.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how attractive your marketing is, you still need client reviews. There is no skirting around it. Clients are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Company

This stat is one of many that show the value of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a perfect five star ranking.

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

82 Percent Of Consumers Visit Review Sites Since They Want To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Services And Products.

Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get an idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the prospective consumers are searching for. Nearly a third of customers state written reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation does not impact simply the clients. Prospective employees also look at ratings and read reviews.

Source: Deloitte

Online Item Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

89% Of Consumers Read A Companies Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the vast majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Word Count Has Become 65% Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews stats, Facebook affects more than half of users' purchase choices.

Facebook reviews stats reveal that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal