64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

82% Of Customers Visit Review Sites Since They Wish To Purchase An Item Or A Service And Wish To Get The Facts About The Businesses Products And Services.

Users come because they have currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Only 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to client review stats, a massive 19 percent of consumers always rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Company

This stat is one of lots of that highlight the value of online rankings. Now that news of client fulfillment travels this quick, keeping your consumers happy is more crucial than ever.

57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for companies with a perfect five star rating.

Source: Brightlocal

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible clients won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Dissatisfied Clients Will Return To A Business If A Company Deals With Issues Quickly And Effectively

Customers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra