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More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Over Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Ranking
This stat is one of numerous that illustrate the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.
57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked just for organizations with a perfect five star ranking.
Source: Brightlocal
Over Half Of Individuals Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Google Accounts For 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
The Average Review Length Has Become 65% Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online rankings stats, we discovered that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website
Typically, 142 million consumers check out Yelp each month. If you haven't declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
83% Of Clients Don't Trust Advertising
The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads select to pay attention to customers' recommendations online.
Source: Statuslabs
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your customers develops trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are happy to invest more money with a business.
Source: Statuslabs
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a doctor.
Younger people (age 18-35) are even more inclined to hire a professional based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive effect user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc