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89% Of Buyers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile browser, customers prefer to read reviews on their cell phones.
Source: Statista
72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still need customer reviews. There's no other way around it. Customers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.
Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Just 6 Percent Of Consumers Do Not Trust Consumer Reviews At All
According to customer review statistics, a whopping 19 percent of customers always trust online reviews and never a make a purchase without reading reviews first.
Source: Statista
98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website
Normally, 142 million customers visit Yelp every month. If you haven't declared your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a website can only presume when it comes to trust.
Source: Review Trackers
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Overall two-thirds of businesses have excellent and awesome ratings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.
Source: RevLocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
83 Percent Of Customers Don't Trust Advertising
The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to focus on customers' recommendations online.
Source: Statuslabs