Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our buying decisions.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to trust a local business.

Source: RevLocal

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

Reviews Posted On Twitter Can Help Boost Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now know why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

83% Of All Younger Customers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review statistics, a massive 19% of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics show the general popularity of a site can only presume when it comes to trust.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Certainly Give A Review

More than a 35% would do it to educate others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center