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73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the potential consumers are looking for. Almost a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.
Source: Fan and Fuel
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Given that the large majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you may expect, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to customer review statistics, a tremendous 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
A Lot Of Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.
According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
83% Of All Young People Were Invited To Give A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, businesses have actually asked 66% of all clients to leave a review on their business.
Source: Brightlocal
Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270%
User review statistics show the purchase probability for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise influence our purchasing preferences.
According to social reviews stats, Facebook affects more than half of users' purchase choices.
Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista