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Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.
Source: RevLocal
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the same weight as guidance from family and friends.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.
Source: Review Trackers
83% Of Customers Don't Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads select to pay attention to consumers' suggestions online.
Source: Statuslabs
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US buyers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Reviews Shared On Twitter Can Help Increase Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
89% Of Consumers Want To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile browser, people young and old prefer to read reviews on their phones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise affect our buying preferences.
According to social media reviews stats, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to trust a local business.
Source: RevLocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or a lawyer.
Younger people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
77% Of Customers Would Certainly Give A Review If They Were Asked
More than a 35% would submit a review to notify others about their customer encounter and 24% would probably direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium