91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

83% Of All Young Shoppers Were Invited To Give A Review Recently

Of those asked, 80% of clients did submit a review. In general, businesses have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Product Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270 Percent

User review statistics show the purchase possibility for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now know why client reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Considering that the large bulk of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how attractive your marketing is, you still require customer reviews. There is no skirting around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine