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49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics show the basic appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other people, you manage to pick a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall 2 out of 3 businesses have exceptional and good scores. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Most Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
30% Of Consumers Feel Positive About A Business Which Answers Online Reviews
Communicating with your clients establishes trust. Even something as simple as responding to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are more willing to spend more money with a business.
Source: Statuslabs
Reviews Published On Twitter Can Help Improve Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Google Represents 57.5% Of All Reviews Globally
Google remains in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
83 Percent Of Consumers Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take note of customers' recommendations online.
Source: Statuslabs
Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Focus on this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review stats reveal to us exactly just how much more.
Source: Martech Zone
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent boost.
Source: RevLocal
89% Of Clients Choose To Read Reviews On Their Cell Phones
Be it via an app or a mobile browser, people choose to read reviews on their phones.
Source: Statista