70% Of Customers Prefer To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

If A Company Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Business

Customers do not expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

82 Percent Of Customers Visit Review Websites Because They Wish To Acquire A Service Or A Product And Wish To Get The Facts About The Businesses Product Or Services.

Review sites are locations that customers go to get the truth about a service, product or business. Users come since they have actually already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Leave A Review

More than a 35% would do it to educate others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

Clients Could Invest 31 Percent More With A Business That Has Great Reviews

Take notice of this statistic. The better other users explain your product or service, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Considering that the huge majority of customers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Business

This stat is among many that highlight the importance of online ratings. Now that news of customer fulfillment travels this fast, keeping your consumers pleased is more crucial than ever.

57% of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for companies with a best five star score.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You