Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating data show people value the opinion of peers more than any other material.

Source: Collective Bias

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two-thirds of businesses have exceptional and good scores. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews go on without a reaction. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers