54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take notice of consumers' suggestions online.

Source: Statuslabs

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15% Of People Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential customers will not even consider working with a company they can't find opinions about.

Source: Statuslabs

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% boost.

Source: RevLocal

89% Of Clients Like To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, people today choose to read reviews on their cell phones.

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how the business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Normally, 142 million customers check out Yelp every month. If you haven't declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

95% Of Unhappy Consumers Will Return To A Company If A Company Makes An Effort To Resolve Issues Rapidly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics expose that four out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

Because They Desire To Purchase An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Visit Review Sites.

Users come because they have actually currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly usually succeed, review websites help ensure of that.

Source: Statuslabs

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more authentic which is what the potential clients are trying to find. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel