Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the vast bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When consumers need to choose a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Many Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most credible source of suggestions. Online reviews generally carry the very same weight as suggestions from friends and family.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of companies have excellent and exceptional ratings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Probably Post A Review

More than a 35% would do it to inform others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to post a review to assist other individuals with their decision making process.

Source: Podium

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

82 Percent Of Customers Visit Review Websites Due To The Fact That They Wish To Buy An Item Or A Service And Wish To Get The Facts About The Businesses Services And Products.

Users come because they have actually currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still require client reviews. There's no skirting around it. Customers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the potential clients are searching for. Almost a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel