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Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All
According to consumer review statistics, a whopping 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
73% Of Customers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't satisfied with ratings alone.
Written reviews make the statistics appear more genuine which is what the potential clients are looking for. Almost a third of consumers state written reviews are the only feature that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
Consumers Might Spend 31% More With A Business That Has Fantastic Reviews
Take notice of this fact. The more detailed other users describe your services or product, the more money you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Considering that the vast majority of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83% Of All Younger Buyers Were Invited To Submit A Review Recently
Of those asked, 80% of clients did give a review. Overall, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star score is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
15 Percent Of Users Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of prospective customers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews
Staying connected with your clients develops trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs
53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's buyers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when consumers have to select a service provider.
Source: DemandGenReport
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista