73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When customers have to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

83% Of Clients Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads pick to pay attention to customers' recommendations online.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Consumers Could Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this fact. The more detailed other users explain your service or product, the more cash you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Communicating with your clients creates trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

Software Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

The Average Review Word Count Has Become 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers