Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly select a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Software Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements pick to take notice of clients' suggestions online.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require consumer reviews. There's no other way around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the huge effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

15 Percent Of People Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential customers will not even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those asked, 80% of clients did post a review. In general, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal

If A Business Deals With Problems Quickly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Business

Customers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a clear view of how business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal