83% Of Consumers Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to take note of clients' recommendations online.

Source: Statuslabs

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews stay without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an unassailable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million consumers go to Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Since the huge bulk of consumers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customers Might Invest 31% More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users describe your services or product, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

89% Of Individuals Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile web browser, consumers choose to read reviews on their mobile phones.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

77% Of Clients Would Definitely Leave A Review If They Were Asked

More than a 35% would submit a review to notify others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

70% Of Consumers Prefer To Find Out About A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs