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Google Accounts For 57.5 Percent Of All Reviews Worldwide
Google remains in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing decisions.
According to social reviews data, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.
Source: RevLocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
83% Of Clients Do Not Rely On Advertising
The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to take notice of clients' recommendations online.
Source: Statuslabs
72% Of Clients Will Not Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still need customer reviews. There is no way around it. Customers are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
United States Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
When people read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
70% Of Customers Prefer To Find Out About A Business Via Reviews And Short Articles, Rather Than Ads
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and rating statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
86 Percent Of Customers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them an excellent experience.
Source: Brightlocal
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra