Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the basic appeal of a site can just presume when it comes to trust.

Source: Review Trackers

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Only 6% Of Consumers Don't Trust Client Reviews At All

According to customer review statistics, a whopping 19% of consumers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably typically prosper, review sites help ensure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews data, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to rely on a local business.

Source: RevLocal

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Considering that the vast majority of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the potential consumers are searching for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone