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Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'very influential'.
To illustrate the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
70% Of Customers Choose To Find Out About A Business By Means Of Posts And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When consumers have to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to pay attention to consumers' suggestions online.
Source: Statuslabs
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most credible source of recommendations. Online reviews generally bring the very same weight as suggestions from friends and family.
Source: Brightlocal
If A Company Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Disappointed Customers Will Return To A Business
Customers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more genuine which is what the potential consumers are looking for. Nearly a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel