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Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
72% Of Customers Won't Take Action Unless They Check Out Some Reviews
Regardless of how eye-catching your marketing is, you still need consumer reviews. There's no other way around it. Clients are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have a huge effect on their decision when clients have to select a service provider.
Source: DemandGenReport
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally two thirds of businesses have excellent and awesome ratings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Ads
Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social reviews statistics, Facebook impacts the majority of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that four out of five users are likely to trust a local business.
Source: RevLocal
Google Accounts For 57.5 Percent Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other people, you manage to choose one that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal