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53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still need consumer reviews. There is no way around it. Clients are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star score is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Practically a third of consumers state written reviews are the only feature that makes them believe the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
If They Were Asked, 77% Of Clients Would Undoubtedly Leave A Review
More than a 35% would do it to educate others about their client encounter and 24% would most likely direct their review to the business itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
89% Of Clients Review A Companies Responses To Reviews
Not only do the majority of shoppers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
The Majority Of Consumers Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients
24% of US buyers consider reviews as 'very influential'.
To show the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks