The Average Review Word Count Has Gotten 65% Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a legal representative or a physician.

Young people (age 18-35) are much more likely to employ an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those invited, 80% of clients did post a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

89% Of Clients Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, customers choose to read reviews on their phones.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'extremely influential'.

To show the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually use them.

Although we now know why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider