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88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Scores
Online review data make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Nearly a third of consumers say composed reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.
Source: Fan and Fuel
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
83% Of All Young Customers Were Invited To Post A Review Recently
Of those invited, 80% of consumers did leave a review. In general, companies have actually asked 66% of all clients to leave a review on their company.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the basic popularity of a site can just go so far when it comes to trust.
Source: Review Trackers
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
Irrespective of how alluring your marketing is, you still require consumer reviews. There's no way around it. Customers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews
Take note of this statistic. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats show us precisely just how much more.
Source: Martech Zone
If A Business Handles Problems Rapidly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Company
Clients do not expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
70 Percent Of Customers Choose To Discover A Business Through Posts And Reviews, Rather Than Ads
Ads are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
74 Percent Of Local Companies Have At A Minimum, One Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online rankings statistics, we learnt that a company requires to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Clients Like To Read Reviews On Their Mobile Devices
Be it via an app or a mobile web browser, everyday people choose to read reviews on their phones.
Source: Statista